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Hotel portal HRS chooses imperia for its content management system

Hürth, 30 June 2011 – Imperia AG is pleased to announce that it has acquired yet another new customer: Europe's leading hotel portal HRS has replaced its old Content Management System (CMS) with imperia 9. The latter now functions as the global HRS editing system, where content is created in 32 languages. The editing interface has been simplified by the imperia GUI (Graphical User Interface) and designed in a way that suits HRS' purposes. In addition, the process-oriented workflow effects a streamlining of work processes.

imperia CMS incorporates a host of functional features designed to make the editing team's work a whole lot easier. These include the Drag&Drop of content modules, the real-time preview mode in the Layout section of the HRS frontend as well as the central and convenient Contact and Template Manager. The automated export and import of entire pages or of individual modules for translation service providers, the automatic creation of campaign sites and the integration of third-party applications via a SOAP interface further contribute towards reducing process costs.

Apart from the functional multilingual nature of the system and its efficient Media Asset Management, imperia CMS will impress users with its comprehensive rights and roles concept as well as its user-friendly navigation and section structure. imperia also supported HRS in the migration of over 16,000 pages from the old system into the new imperia CMS, a task critical for the success of the project. The deployment of imperia consultants enabled an automated transfer of around 98% of the old content. The project services provided ranged from licensing and maintenance right up to service and training.

"With imperia, we were able to opt for a Content Management System that could be tailored to meet our needs. Apart from the clear and intuitive user guide and the process-oriented workflow concept – two key features for us – it was the excellent teamwork with the imperia project team that impressed us the most", commented Norbert Jipp, Head of IT Development at HRS, with satisfaction, after the completion of the project.

"With HRS, we have gained a great new customer. We are delighted with our common project, conducted in a spirit of partnership with HRS, which has been a complete success in every way. Thanks to imperia, content processes could be speeded up considerably and the editorial team's efficiency significantly boosted", added Christian Batz, Managing Director at Imperia AG.

HRS – The hotel portal

HRS operates a worldwide hotel portal for both private and business travellers with over 250,000 hotels of all categories in 180 countries and an average of 5.5 million users per month. The company has the biggest selection of hotels of all hotel portals around, comprising tens of thousands of individual hotels and hundreds of hotel chains. The free reservation service means customers can book hotel rooms online at the fairest prices. In fact, HRS has a Best Price Guarantee in place. What's more, HRS Exclusive Prices guarantee a price advantage of at least ten per cent compared with its competitors. The customer's choice of hotels is made easier by the presence of detailed hotel descriptions, informative videos and around 2.5 million guest reviews. In addition to millions of private customers, more than 25,000 companies regularly book their rooms for business trips, meetings and group trips via HRS and benefit from special HRS corporate rates with savings of up to 30 per cent on the prices quoted on the day in question. As an innovation leader, the company is also setting standards for the sector in the area of mobile bookings. HRS provides applications for all common smart phones and tablet PCs in order to enable its customers to book the right hotel room even when they are on the move. The company, which was founded in 1972, is headquartered in Cologne, with further offices in Shanghai, London, Paris, Warsaw, Rome, Istanbul and Moscow. HRS is the sole proprietor of the Alpine portal www.tiscover.com, whose headquarters are in Innsbruck.



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Ingo Schaarschmidt Ingo Schaarschmidt, Telephone +49 2203 93530 2250 or E-mail: .

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