The imperia Facebook Connector
The imperia CMS Facebook Connector facilitates your access to the world's foremost social network. We join forces with you to develop a project solution entirely tailored to your needs and requirements – custom-made and individual. You don't even need any additional social media skills because you update the content of your fan pages directly from imperia. Easily, safely and simply. When you access your fan page, Facebook will automatically open the standard imperia OCE tool bar. You can use the tools in the toolbar to compile wall entries in editing mode, respond to comments and upload pictures and albums. A real benefit: When editing the Facebook page, the system will automatically adhere to the editorial workflow processes.
That's how the Facebook Connector works.
Your benefits at a glance
- All around secure
You can use imperia to check the content before it is published. You determine what is published when and where and have an influence on the entries made on your fan page. The predefined imperia workflow allows you to ensure that the relevant processes are followed for your Facebook fan pages.
- Efficiency at its best
You increase efficiency by automating and reusing content. There is no need to reinvent the wheel for your Facebook presence because you can profit from predefined workflows and fall back on existing content where necessary.
- Flexibility without limits
Any employee, even without editorial experience, can publish professional entries because the editorial process has been incorporated into the workflow process. The employee suggests content, with the editorial office reformulating this in current corporate terms. Once the author has approved the content, the editorial office releases it.
- Precisely tailored
Together with you our service team works out a solution that matches exactly your requirements. Thus, you can be sure that your facebook presence really fits into your processes and no separate workflow has to be implemented.
Five suggestions for Facebook
- Link up
Use Facebook to report on your products and services - both on your own profile and that of other users. This allows you to generate traffic. Conversely, when you post something for other users on your profile page, this will increase your chances of attracting more visitors and fans.
- Form groups
When you start a group on Facebook, you should invite as many users as possible to become members of your group. This is because when someone joins your group, this will be visible on his or her profile page. This allows you to increase your scope a great deal.
As soon as you have set up your account, network with other people you know or want to get to know either personally or as a company as quickly as possible. The search function helps you find and establish new contacts.
Advertise your new profile by telling as many people as possible about it, inviting them to visit your page and asking to become fans of your company. The more fans your page has and the more users interact with them, the more you can make use of Facebook as a viral marketing tool.
- Measure your success
Monitoring your Facebook page is everything. Regularly check what users are writing on Facebook about your company or your products. Very important: respond quickly to negative criticism as it spreads very rapidly on the Internet, which can affect your image in no time at all.
- imperia Professional Service
We know how to go about it: Our experts make use of all their know-how and their many years of experience to ensure the smooth implementation of your project and to turn your intranet and Internet websites into a big success.
- Service modules
Your wishes are our task: Our Professional Service supports you even regarding your individual requirements. Our experts develop tailor made imperia modules so that you will be perfectly happy in the end.
- Partner Network
About 80 certified imperia partners will offer you support for your content management project in Germany, Austria and Switzerland.
- Want to learn more about imperia CMS?
Here you will find a clear overview of all data and facts about imperia CMS.
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